Volume 4  

From the Desk
Bad News Good News
Blue Pointe Advisors  

Ready News

From the Desk of...                                                                                                               April 2008

Good day to all:

Have you listened to the news lately? Aside from the politics the biggest story by far is the economy. Are you feeling the sting? We all need to expand our efforts to grow our businesses. Working harder is not the answer; it’s working smarter that will keep your clients and bring in new prospects. Manage your time and leads and your business will survive this economy.

These things take time. We are now receiving calls from contacts we made 6-12 months ago. Determination does pay off, so stay in touch.

Yours Sincerely,

Joseph Growney

Access Ready Solutions

757-546-5048

Joseph.Growney@AccessReadySolutions.com

Bad News Good News

So, the dollar has devalued! This is bad news for our foreign competitors. This is GREAT news for Americans!

Why don’t we see the opportunity? Remember the day when “Made in the USA ” meant you were getting a product made with quality and pride? Those days are back. We need to show the world that we can compete and reverse the flow of money and jobs. Take pride in the fact that you are an American company and, where possible, choose products and services that are…

Made in the U.S.A.

This devaluation of the dollar could be the best thing that has happened to our economy in years.

Blue Pointe Advisors

David Schwab “…works with business owners and managing directors to provide guidance and practical advice that enables them to achieve their goals and recapture their company’s vision.” That’s what his flier says but we found a much simpler benefit from meeting with David. Blue Pointe is not your typical marketing organization. After spending over 20 years managing the sales for a beverage distribution company, David decided to put his experience to work helping others. We received advice that may seem basic, but it was very valuable to us. For instance:

1.       Focus on Benefits, not Features – “How will I benefit from your offer?”  Identify the pain-points. Features can be discussed later after you have gained their interest.

2.       Target companies by size and industry – Select the industry that needs your product/service most and stick with them. Keep a narrow scope.

3.       Use Marketing Campaigns, not single contacts – Companies don’t buy on the first communication. Put together campaigns that keep your name popping up. Offer helpful hints, not always selling.

4.       Network – There is nothing like a face-to-face conversation to influence a potential client to remember you. Keep in mind that the people you speak with are not always your next customer, but one of their acquaintances just might be. David suggested the Virginia Beach Speed Networking group (www.virginiabeachspeednetworking.com).

5.       Testimonials – Your happy clients are your best resource for new business. Post their quotes on your website and highlight them in your newsletters. Ask them for referrals.

 Thank you, David, for the valuable lesson.  

Blue Pointe Advisors, Inc. can be reached at 757-331-3515 or Dschwab@djscon.com